Linking Marketing to Individual Consumer Buying Decisions

Consumers are bombarded by some 30,000 brands spending billions of dollars vying for attention. In the retail market, well over half the purchase decisions occur in-store, with as few as 10-15% of consumers exhibiting brand loyalty. Often the messages have lacked effectiveness, as they were not specifically designed for the PoP environment.

The Avisum benefit is linking marketing with the buying habits of individual customers. Place one of our POS displays in a newsagency and immediately deliver visual and audio campaigns to inform the customer of up and coming special features or offers within new and magazine print media. Another significant benefit is timing; an Avisum POS display delivers the right messages to consumers just when they are in a position to purchase.

Add your own custom designed PoP enclosures and Avisum takes on a whole new attention grabbing identity, limited only by your imagination.

An example might be incorporating a 15" Avisum display into a PoP enclosure that represents a six-foot mobile phone in a telecommunications retailer. Another example would be to include Avisum displays in a music store near the latest releases stand, playing the top ten chart clips.

Information provided over the right medium at the right location, created specifically for the product is recognised to have the highest impact. Avisum should be considered the marketing partner for brands and retailers seeking to communicate using high impact audio-visual content at PoP.